Why You Should Know Your Klout Score

You may be wondering what the heck a ‘klout score’ is?

To put it in simple terms it measures your overall online influence on a scale of 1 to 100. The higher the number, the more influential you are.

This handy website and app uses the Klout’s system by analysing multiple social networks based on which networks you provide to Klout and correlating the data into this easy, referable number as a reference to measure your success. Lets look at the key points for why you should know your klout score and how it can benefit your business. 1 - Good rating system

The rating system assigns a numerical value to the social media popularity of your brand. This numerical rating is something that you can use and figure out ways to increase the score. Different marketing tactics across social media platforms may need to be applied in order to see the ratings go up. Sharing more posts related to your business and industry, following appropriate people will all be good endeavours for increasing your score. The rating system does not claim to be 100% accurate, however the score could be considered a benchmark, encouraging you to figure out ways to communicate better with the wider targeted audience. Without knowing your Klout score it can be difficult to gage how popular you are on social media and if your efforts are reaching the right audience. Simply being active on social media and having a high following does not guarantee a high Klout score. The importance of relevant, engaging and fun content is crucial for interaction with your followers. 2 - Analyse your Klout score and implement a strategy

Creating a social media strategy at the beginning of any business launch or development is imperative, however to measure the true success of the implementation of the strategy is reliant on the Klout score. A poor score could mean that you have connected to the wrong communities -Your community is your life line for social networking. It’s crucial that your community is made up of people who are genuinely interested in what you have to say. Don’t be consumed by following anyone for followers in return just for the sake of numbers. Take your time to build your community with people who are interested in you, and your brand. Another factor for a low Klout score could be that your content is boring. You need to make sure that you are engaging. Make the content feel conversational and light hearted. The best way to increase your Klout Score is to create content that people want to share and respond to. For the most accurate Score, be sure to connect all of your social networks. The more that others engage with your content such as through retweets, mentions, likes, comments, etc, the higher your Score will be. Asking questions or posting content that encourages responses/engagement is a great way to build your Score. 3- Businesses can use Klout to test out new products

If you are a new business, or have a re launch, new product/service and want validation that it has been well received by the targeted audience then your klout score will give you the answer. It’s the quickest and most measurable variable to give you a heads up of where improvement could be placed in order to implement this new product/service and for it to be received warmly by the targeted audience/market across social media. 4 - Helps you to become more of an influencer With your Klout score in hand you have the power to influence the industry that your business is in. The higher your score becomes, the more people are responding to your message through likes, sharing and comments. Interaction on your social media platforms will increase and this is the validation that you are becoming a more influential communicator, benefiting your business, the industry and the wider audience. It may seem tricky, but with practise you can increase your Klout Score easily. Next time you post on social media think to yourself does this engage and excite the audience?

Good luck and lets see those klout scores rise!